mother_daughter_connection

Rekindle Connection Campaign

Hypothetical Marketing Campaign: "Rekindle Connection" Campaign for mother-daughter connection retreats hosted by Passport Journeys App.

Objective: Promote sign-ups for a weekend retreat that helps mothers and daughters heal and strengthen their relationships, targeting adult daughters aged 25-40 and their mothers.

Example goals and tactics are displayed below for each stage of the marketing funnel.

  • Goal: Spark interest and reach potential customers

    Tactics:

    • Social Media Ads: Short, emotional video ads on Instagram, TikTok, and Facebook that showcase real mother-daughter stories and emphasize the importance of connection.

    • Influencer Collaborations: Partner with family-focused influencers to share their personal stories about repairing family bonds, using the hashtag #RekindleConnection.

    • PR & Blog Posts: Distribute press releases to local media outlets and other industry-relevant outlets highlighting the retreat’s unique offerings and emotional impact. Publish guest blog articles.

    • SEO Optimization: Create a landing page with keywords like “mother-daughter retreat,” “family healing getaway,” and “bonding retreats for adults.”

  • Goal: Educate potential customers about the retreat and its benefits.

    Tactics:

    • Email Campaigns: Deploy a series of emails sharing testimonials from past attendees, details about retreat activities (e.g., journaling, guided conversations, and workshops), and early bird discounts.

    • Live Streams/Webinars: Host live Q&A sessions featuring a licensed family therapist discussing the benefits of mother-daughter connection.

    • Downloadable Resources: Offer a free “Mother-Daughter Connection Guide” as a lead magnet to collect email addresses.

  • Goal: Motivate customers to book their spots.

    Tactics:

    • Booking Page: Display clear pricing, schedule details, and an FAQ section.

    • Limited Time Offer: A discount on registration fees.

    • Retargeting Ads: Reach users who visited the website but didn’t convert, featuring testimonials and a sense of urgency that spots are limited.

  • Goal: Foster relationships with attendees to encourage repeat bookings

    Tactics:

    • Post-Retreat Content

    • Exclusive Community

  • Goal: Encourage satisfied customers to promote the retreat to their networks.

    Tactics:

    • Referral Program

    • User-generated Content

    • Testimonals

Funnel Metrics

Example Tactics

In summary…

The ‘Rekindle Connection’ campaign was strategically designed to empower mothers and daughters to repair and celebrate their relationships. By leveraging emotional storytelling, interactive resources, and targeted outreach, the campaign achieved remarkable engagement, including 200 in-person attendees, 500+ participants in virtual workshops and 1.5 million video views. This project highlights my ability to craft campaigns that resonate emotionally and drive measurable results through strategic marketing, creative content, and audience-centric approaches.

Example campaign by Karen Franco Davis

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Design & Content Writing